Privacy policy

Last updated: August 11, 2026

VELUR TRADING L.L.C-FZ ("VELUR", "we", "us", or "our") operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the "Services").

Our online store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit or use our website, purchase our products, interact with our Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, processing, or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with our Services, we may collect or process:

  • Contact details, including your name, billing address, shipping address, phone number, and email address.
  • Payment and financial information, including payment method, transaction details, payment confirmation, and related payment information.
  • Account information, including your username, password, preferences, and account settings.
  • Transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel.
  • Communications with us, including information provided when you contact customer support or otherwise communicate with VELUR.
  • Device information, including your device, browser, network connection, IP address, and other identifiers.
  • Usage information, including how and when you access, interact with, or navigate our Services.

Personal Information Sources

We may collect personal information:

  • Directly from you when you create an account, place an order, use our Services, or communicate with us.
  • Automatically when you use our website, including through cookies and similar technologies.
  • From Shopify and other service providers that help us operate our business.
  • From payment processors, delivery providers, marketing partners, and other third parties where permitted by applicable law.

How We Use Your Personal Information

We may use your personal information to:

Provide and Improve Our Services

To process orders and payments, manage your account, arrange shipping and delivery, process eligible returns and exchanges, provide customer support, remember your preferences, and improve your shopping experience.

Marketing and Advertising

We may use your information to send promotional or marketing communications where permitted by law, including email communications and online advertising.

You may unsubscribe from promotional emails at any time using the unsubscribe link contained in those communications.

Security and Fraud Prevention

We may use personal information to authenticate accounts, protect transactions, detect or investigate fraudulent or unlawful activity, and protect our website, customers, business, and Services.

Communicating With You

We may use your information to respond to inquiries, provide customer support, send order-related communications, and maintain our relationship with you.

Legal and Regulatory Purposes

We may process personal information where necessary to comply with applicable laws, regulatory obligations, lawful government requests, legal proceedings, or to enforce our Terms of Service and other policies.

How We Disclose Personal Information

We may disclose personal information where necessary:

  • To Shopify, which hosts and supports our online store.
  • To payment processors and financial service providers.
  • To shipping, delivery, and fulfillment providers.
  • To IT, hosting, analytics, customer service, and cloud service providers.
  • To marketing and advertising partners where permitted by applicable law.
  • When you specifically request or consent to the disclosure.
  • To our affiliates or companies within our corporate group where applicable.
  • Where disclosure is required by law, legal proceedings, government authorities, or to protect the rights and safety of VELUR, our customers, or others.

Relationship With Shopify

Our Services are hosted by Shopify.

Shopify collects and processes certain personal information regarding your access to and use of our Services in order to provide and improve the Shopify platform and the services available through our store.

Information submitted through our website may therefore be transmitted to or processed by Shopify and its service providers, including in jurisdictions outside the country in which you reside.

For more information regarding Shopify's privacy practices, please refer to Shopify's Consumer Privacy Policy and Privacy Portal.

Cookies and Similar Technologies

VELUR, Shopify, and our service providers may use cookies and similar technologies to operate our website, remember preferences, understand how customers interact with the website, improve our Services, and support marketing and advertising activities.

Your ability to manage cookies may depend on your browser, device settings, and the options available on our website.

Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties.

VELUR does not control these third-party websites and is not responsible for their privacy, security practices, content, or policies.

We recommend reviewing the privacy policies of any third-party websites you visit.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us so that we can review and, where required, delete that information.

Security and Retention of Your Information

We take reasonable administrative, technical, and organizational measures to protect personal information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our Services, maintaining accounts, completing transactions, complying with legal obligations, resolving disputes, and enforcing agreements.

Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

  • Right to Access – request information about personal data we hold or process about you.
  • Right to Correction – request correction of inaccurate or incomplete information.
  • Right to Deletion – request deletion of eligible personal information.
  • Right to Data Portability – request a copy or transfer of certain personal information where applicable.
  • Right to Restrict Processing – request restriction of certain processing activities where permitted.
  • Right to Withdraw Consent – withdraw consent where processing is based on your consent.
  • Marketing Preferences – unsubscribe from promotional communications at any time.

These rights may be subject to limitations and exceptions under applicable law.

To exercise a privacy right, contact us at info@velurfragrance.com.

We may request reasonable information to verify your identity before processing a request.

International Transfers

VELUR, Shopify, and our service providers may process or store personal information in countries outside the country where you reside.

Where applicable law requires safeguards for international transfers of personal information, appropriate safeguards or recognized transfer mechanisms will be used.

Complaints

If you have concerns or complaints regarding how VELUR processes your personal information, please contact us using the details below.

Depending on your location, you may also have the right to submit a complaint to the relevant data protection or regulatory authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, legal requirements, or regulatory obligations.

When changes are made, we may update the "Last updated" date displayed at the top of this Privacy Policy and provide additional notice where required by law.

Contact Us

If you have questions regarding this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact:

VELUR TRADING L.L.C-FZ
Email: info@velurfragrance.com
Address: Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates
Trade License No.: 2536731.01